By Max Berkson Branding Executive College rivalries have expanded from the field into your devices. On your social media platform feeds, brands and logos now take on new forms. Traditions that were blended into school identity and culture now reach millions of viewers in just hours. They have transcended to memes and viral buzzer-beater clips. College sports haven’t been replaced; but rivalries have evolved through a new digital age.  Photo courtesy of X Sports nowadays aren’

By Emily Selikoff Media Analytics Executive Photo courtesy of www.agilitypr.com The global stage of the Olympic Games was noticeably altered by social media. Social media has allowed the worldwide Games to increase global reach and engagement in ways never seen before. During the 2024 Paris Games, the International Olympic Committee (IOC) reported an increase in digital engagement including likes, comments and shares. There were an estimated 412 billion engagements  across 27

By Evie Benson Account Executive When you open social media, how long does it take you to read or see a violent, uncensored image or video? Once you see something, you can’t unsee it.  I’ll admit it: I have gone down the TikTok rabbit hole of watching police bodycam footage of arrests. At times, though, I come across a video that is more than a “funny” traffic stop. Instead, I am watching, along with millions of others, possibly the worst moment of someone's life.  It is unde

Written by Phoebe Smith Media Analytics Executive Social media is a powerful tool for digital communication that goes beyond likes,...

Written by Tyler Whitfield Account Executive Photo courtesy of Camilo Jimenez via Unsplash . Screen time is a common topic of...

Written by Greta Cunningham, Account Executive The year is 2018: the Philadelphia Eagles have just won their first Super Bowl; "God's...

Written by Caileigh Finck, Account Executive Point of view: you are in your dorm room lying on your bed after a long day of class, and...

By Elizabeth Cameron If you've ever been influenced by a TikTok or a celebrity endorsement to purchase a product, you would not be the first

Written by Annabel Hennessy Here's how to take advantage of User-generated content, the most useful part of any brand's social media

Written by Madison Mursch, Account Executive How much are brands really willing to pay for marketing subtlety?

Written by Molly Montville, Account Executive Social Media is the main source of connection for teens and young adults, but at what cost?

Written by Bella Adinolfi, Account Executive Feel like your social media job is taking over? Find a work/life balance in communications!

by Zoe Becker, Creative Content Producer Let's explore how advertising personalizes and profiles itself to effectively capture an audience