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The Hidden Benefit of Social Media on Communities
Written by Phoebe Smith Media Analytics Executive Social media is a powerful tool for digital communication that goes beyond likes,...
May 8
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The Cost of Our Attention: Modern Media and the Business of Retention
Written by Tyler Whitfield Account Executive Photo courtesy of Camilo Jimenez via Unsplash . Screen time is a common topic of...
Apr 24
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Will the Rise of TikTok Signal the End of Instagram Influencers?
Written by Greta Cunningham, Account Executive The year is 2018: the Philadelphia Eagles have just won their first Super Bowl; "God's...
Nov 16, 2022
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The Price of TikTok’s Productivity Trend
Written by Caileigh Finck, Account Executive Point of view: you are in your dorm room lying on your bed after a long day of class, and...
Nov 16, 2022
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Influencers and Celebrities: Their Role in Marketing
By Elizabeth Cameron If you've ever been influenced by a TikTok or a celebrity endorsement to purchase a product, you would not be the first
May 13, 2022
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How to Make the Most of User-Generated Content
Written by Annabel Hennessy
Here's how to take advantage of User-generated content, the most useful part of any brand's social media
Mar 30, 2022
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An Influencer’s Worth: What Brands are Willing to Pay in 2021
Written by Madison Mursch, Account Executive
How much are brands really willing to pay for marketing subtlety?
Nov 13, 2021
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The Impact of Social Media on Mental Health: What We Can Learn and How We Can Help
Written by Molly Montville, Account Executive
Social Media is the main source of connection for teens and young adults, but at what cost?
Oct 28, 2021
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How to Find a Healthy Work/Life Balance as a Social Media Intern
Written by Bella Adinolfi, Account Executive
Feel like your social media job is taking over? Find a work/life balance in communications!
Oct 23, 2021
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Is Someone Watching Me?! - How Advertisers Personalize their Ads to Reach Social Media Users
by Zoe Becker, Creative Content Producer Let's explore how advertising personalizes and profiles itself to effectively capture an audience
Apr 5, 2021
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