Written by John McAllister Media Analytics Executive Photo Courtesy of NY Times article: Can the cool kids get this mayoral candidate elected? This past year, Zohran Mamdani ran for mayor of New York City with little to no experience as an assemblyman representing the Bronx. His opponents were Andrew Cuomo, Eric Adams, and Robert Silwa. One candidate was the governor of New York with rich family ties, another was a former mayor, and another had a strong core audience. Despit

By Natalie Morgan Account Executive If you’ve been on TikTok over the past six months, you’ve probably stumbled upon well-crafted videos that combine clips from television shows, movies, or even celebrity interviews. Often, they include precise editing set to a song that perfectly captures the clips on the screen. These videos, known as fan edits, have taken social media by storm. While fan edits have existed on other platforms for years, they often went unnoticed to anyone

By Emily Selikoff Media Analytics Executive Photo courtesy of www.agilitypr.com The global stage of the Olympic Games was noticeably altered by social media. Social media has allowed the worldwide Games to increase global reach and engagement in ways never seen before. During the 2024 Paris Games, the International Olympic Committee (IOC) reported an increase in digital engagement including likes, comments and shares. There were an estimated 412 billion engagements across 27

By Luca Sever Creative Member When you think of a pop icon, Addison Rae may not be the first person who comes to mind. However, she’s quickly redefining herself as one of pop’s most intriguing rising stars. Addison Rae was once a popular TikTok star, creating videos alongside other members of the content group The Hype House, including Charlie D’Amelio, Josh Richards, and other influencers. While many of them have also attempted to launch music careers–some successfully and s

Written by Gianna Pisacreta Account Executive Photo courtesy of Shutterstock. Influencer marketing has taken the beauty industry by...

Written by Lyda Cosgrove Creative Member Photo courtesy of Pexels. As if there aren’t enough influencers flooding our social media feeds...

Written by Greta Cunningham, Account Executive The year is 2018: the Philadelphia Eagles have just won their first Super Bowl; "God's...

Written by Ayla Brongo Tik Tok is here to stay, and here's how influencers are reimagining what it means to be authentic

Written by Hayley Loftus, Creative Content Producer Dive into the world of video marketing!

By Gabriella Mansour, Account Executive. Amidst the pandemic, Dunkin' put its faith in the hands of 16-year-old TikTok star Charli D'Amelio.

By Victoria Walton, Account Executive. Is Tik Tok becoming more popular than Instagram?