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Followers to Skeptics: Why are Consumers Questioning Big Beauty Influencers?
Written by Gianna Pisacreta Account Executive Photo courtesy of Shutterstock. Influencer marketing has taken the beauty industry by...
May 1
7 views


Less is More: How Brands are Finding Advertising Success in “Micro-Influencers”
Written by Lyda Cosgrove Creative Member Photo courtesy of Pexels. As if there aren’t enough influencers flooding our social media feeds...
Apr 10
15 views


Will the Rise of TikTok Signal the End of Instagram Influencers?
Written by Greta Cunningham, Account Executive The year is 2018: the Philadelphia Eagles have just won their first Super Bowl; "God's...
Nov 17, 2022
8 views


All it Takes is Honesty: How TikTok Influencers are changing what it means to “Be Real.”
Written by Ayla Brongo
Tik Tok is here to stay, and here's how influencers are reimagining what it means to be authentic
Mar 31, 2022
53 views


From TV to TikTok: How Video Marketing Impacts a Campaign
Written by Hayley Loftus, Creative Content Producer
Dive into the world of video marketing!
Nov 10, 2021
11 views


How Dunkin’s 16-year-old Spokesperson Led to Most Successful Product Launch in Company History
By Gabriella Mansour, Account Executive. Amidst the pandemic, Dunkin' put its faith in the hands of 16-year-old TikTok star Charli D'Amelio.
Apr 24, 2021
57 views


TikTok: The New Instagram?
By Victoria Walton, Account Executive. Is Tik Tok becoming more popular than Instagram?
Mar 29, 2021
249 views
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