By Emily Selikoff Media Analytics Executive Photo courtesy of www.agilitypr.com The global stage of the Olympic Games was noticeably altered by social media. Social media has allowed the worldwide Games to increase global reach and engagement in ways never seen before. During the 2024 Paris Games, the International Olympic Committee (IOC) reported an increase in digital engagement including likes, comments and shares. There were an estimated 412 billion engagements  across 27

By Luca Sever Creative Member When you think of a pop icon, Addison Rae may not be the first person who comes to mind. However, she’s quickly redefining herself as one of pop’s most intriguing rising stars. Addison Rae was once a popular TikTok star, creating videos alongside other members of the content group The Hype House, including Charlie D’Amelio, Josh Richards, and other influencers. While many of them have also attempted to launch music careers–some successfully and s

Written by Gianna Pisacreta Account Executive Photo courtesy of Shutterstock. Influencer marketing has taken the beauty industry by...

Written by Lyda Cosgrove Creative Member Photo courtesy of Pexels. As if there aren’t enough influencers flooding our social media feeds...

Written by Greta Cunningham, Account Executive The year is 2018: the Philadelphia Eagles have just won their first Super Bowl; "God's...

Written by Ayla Brongo Tik Tok is here to stay, and here's how influencers are reimagining what it means to be authentic

Written by Hayley Loftus, Creative Content Producer Dive into the world of video marketing!

By Gabriella Mansour, Account Executive. Amidst the pandemic, Dunkin' put its faith in the hands of 16-year-old TikTok star Charli D'Amelio.

By Victoria Walton, Account Executive. Is Tik Tok becoming more popular than Instagram?