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How to Utilize Influencers to Grow Your Brand's Awareness
By Hannah Ossip, Account Executive The power of influencer marketing is undeniable in this day and age. If you’re on social media, you’re...
Oct 15, 2020


Pinterest: The Marketing Tool You Didn't Know You Needed
By Maggie Smith, Account Executive I’ve been mindlessly scrolling through Pinterest since middle school for all my fashion, beauty,...
Oct 14, 2020


MLB's 'We Play Loud' Campaign & Their Efforts to Gain More Viewers
Written by Michael Faccibene
Oct 13, 2020


Why Skittles Opted for a Broadway Musical Over a Super Bowl Ad
By Caroline Farley, Account Executive A 30 second Super Bowl commercial spot will cost you upwards of $5 million these days, so in 2019...
Oct 12, 2020


5 Ways To Improve Communication Over Video Chat and With a Mask
By Gayatri Chopra, Account Executive The term “work from home” has taken on a new meaning since most of the country went into quarantine...
Oct 9, 2020


Where Is “Eroda?”: How To Use Your Social Audience As Part of Your Campaign
By Caroline Mansfield, Account Executive When Harry Styles was going to release a new single “Adore You,” his marketing team decided to...
Oct 8, 2020


4 tips for COVID Communications: Why Healthcare Communications is More Important Than Ever
By Isabel Allain, Account Executive For many people around the world, COVID-19 has completely changed the way they go about their...
Oct 5, 2020


Influencer Marketing as a New Form of Advertising
By Anna Cave, Media Analytics Executive When thinking of the marketing landscape, traditional forms of media are the first to come to...
May 8, 2020


How to think like a Media Analyst
Written by Josh Schwaner
May 1, 2020


Social Media Viral Campaigns: What Truly Makes them Infectious
Written by Lana Caroleo
Apr 29, 2020


5 Tips to Make your Food Instagram More Aesthetically Pleasing
Written by Sophia Oritz
Apr 27, 2020


Power Posing and Non-Verbal Communications
Written by Megan Mosheim
Apr 23, 2020


REI #OptOutside: Consistency is Key in Public Relations Campaigns
Written by Emma Scott Singletary
Apr 20, 2020


How To Use SEO Data to Improve Your Social Media Strategy
Written Jacqueline Hickey, Media Analytics Executive
Apr 19, 2020


Why Bombas is Socking it to the Competition
Written by Isaac Morrison
Apr 15, 2020


Three Tips to Help Companies Get Their Sustainable Marketing Efforts on the Right Track
Written by Grace Badger
Apr 13, 2020


How to Discover a Niche Market and Transform It Into Your Own
Written by Maddie Carlin
Apr 10, 2020


Celebrity Endorsements vs. Influencer Marketing
Written by Juan Hernandez
Apr 8, 2020


What We Can Learn from The Daily Show’s Digital Media Tactics
Written by Sara Fazil
Apr 8, 2020


Make it Personal… Or Don’t?
Written by Sallie Hardy
Apr 6, 2020
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