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Color Psychology in Branding
Written by Taylor Radney Account Executive What comes to mind when you see The Golden Arches? How about a silver apple icon or a red can?...
Mar 13


From A-List to Ad-List: How Celebrity Brands Advertise Differently
Photo courtesy of People.com . Written by Sydney Michel Media Analytics Executive In today’s marketing world, celebrity brands aren’t...
Mar 11


Building the Buzz: The Power of Strategic Excitement and Hype in Modern Marketing
Written By Jack Sindone Account Executive For the fast-paced, ever-changing marketing and social media strategies that shape today’s...
Jan 26


Movie Sequels: Who Wants Them?
Written By Grace Kertz Branding Executive You may have heard your film buff friends say at some point, “Hollywood is running out of...
Jan 21


La Dolce Communicazione: Lessons in Connection from My Italian Exchange
Written By Charlotte Owens Account Executive When I arrived in Italy as a high school exchange student, I anticipated learning a new...
Jan 6


Why Do Influencers Try To Do It All?
Why does the “ Hawk Tuah ” girl have a podcast? Why is Jools Lebron , the “very cutesy, very demure” girl at a Patrick Tah makeup event?...
Dec 30, 2024


Reflecting Realness: How Fashion Brands Embrace Inclusivity in Model Representation
Written By Grace Salus Creative Member As a little girl, I remember flipping through fashion magazines and constantly seeing girls who...
Dec 23, 2024


Why Are High Schoolers Flocking South For College?
Written By Nick Capobianco Creative Member Throughout my time at Elon, I have realized how many of my peers also hail from up north. I...
Dec 18, 2024


The Power and Pitfalls of Celebrity Influence in Politics
What Do Taylor Swift and Kanye West Have in Common? Both Have Shaken Up U.S. Elections with Their Political Endorsements. Written By...
Dec 11, 2024


Chasing Perfection: The Allure and Dangers of “Day in the Life” Content
Written By Rowan Cox Account Executive The quick rise of “Day in the Life” content has captured the attention of millions of users,...
Dec 9, 2024


How has Social Media Influenced Running Culture?
Written By Grace Richey Account Executive Contrary to popular belief, running hasn’t always been popular. Before the 1970s running boom,...
Dec 5, 2024


It's Time for Gen Z to Detox from Social Media
Written By Devon Sweeney Account Executive As a 22-year-old member of Gen Z, I’ve had a social media presence for as long as I can...
Dec 3, 2024


Why Every Student Should Learn Graphic Design
Written By Liza Young Creative Member It can be difficult for a student to choose what courses to take in school, especially if you do...
Dec 1, 2024


How NIL Impacts Women's Sports - The Good and the Bad
Written By Callie Reing Account Executive On July 1, 2021, numerous state Name Image and Likeness (NIL) laws were enacted. These laws...
Nov 26, 2024


Data-Driven Traveling: How Analytics Can Optimize Your Trip Planning with the Best Travel Apps
Written by Caroline Healey Media Analytics Executive The idea of travel and trip planning can be daunting and stressful. From navigating...
Nov 25, 2024


The Business Behind “Brat Summer”
Written By Logan Miller Media Analytics Executive Charli XCX may have declared brat summer over, but its effects aren’t going away...
Nov 21, 2024


Changing the Game: TikTok’s New Era of Political Communication
Written by Celia Hearn Branding Executive Through social media’s rise in relevance within the communications industry, it has made an...
Nov 18, 2024


Scroll, Shop, Repeat: How TikTok Fuels the Cycle of Overconsumption
Written By Avery Simmons Account Executive In just a few years, TikTok has become one of the world’s leading social media platforms,...
Nov 17, 2024


How to Maintain a Healthy Lifestyle in College
By Lexi De La Sierra Account Executive Starting a new chapter in your life, such as college, can be both thrilling and challenging. It is...
Nov 14, 2024


From Insights to Impact: The Role of Data in Advertising
Written by Clayton Karnavas Media Analytics Executive At its core, advertising is about communication – delivering the right message to...
Nov 12, 2024
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