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Nov 17, 2022
Blast to the Past: Why Older Graphic Design Trends are Emerging in Future Campaigns
Written by Aidan Turner, Creative Member What’s old is new again. Due to the modern age of streaming, nostalgia has infiltrated the...
10 views
Nov 16, 2022
Will the Rise of TikTok Signal the End of Instagram Influencers?
Written by Greta Cunningham, Account Executive The year is 2018: the Philadelphia Eagles have just won their first Super Bowl; "God's...
8 views
Nov 16, 2022
The Price of TikTok’s Productivity Trend
Written by Caileigh Finck, Account Executive Point of view: you are in your dorm room lying on your bed after a long day of class, and...
97 views
Nov 16, 2022
BookTok: The Change TikTok Had on Reading and Publishing
Written by Julia Penchuk, Account Executive Growing up, I hated reading. No matter how much my mom begged me to read a book, I would...
24 views
Nov 16, 2022
The Ephemeral State of Snapchat: How Disappearing Data Affects User Psychology
Written by Brett Newcomb, Creative Content Producer Social media has become so intertwined into our daily lives that we rarely stop to...
94 views
Nov 16, 2022
Influencer Culture: A New Social Media
Written by Samantha Sussman, Account Executive What does it mean to be an influencer? The word “influence” itself is pretty vague. It...
89 views
Nov 16, 2022
Minority Representation in The Media
Written by Caroline Mitchell, Creative Content Producer The media, whether in advertising, television production, print news, or any...
2,276 views
Nov 16, 2022
Is BeReal a Better Approach to Social Media?
Written by Abby Reed, Media Analytics Executive The social media app BeReal, which was originally released in 2020, rose to popularity...
20 views
Nov 16, 2022
The Impact of Increased Screen Time on the Mental Health of Young Adults
Written by Charlotte Turner, Media Analytics Executive Today’s world of technology is increasingly growing and changing in order to...
85 views
Nov 16, 2022
Kim Kardashian: The Queen of Marketing
Written by Sami Engel, Account Executive She’s broken the Internet more times than we can keep track of, and she isn’t going anywhere...
12 views
Nov 16, 2022
Preparing for the Switch from GA to GA4
Written by Kendall Gilbert, Media Analytics Executive Exciting things are happening in the world of Google Analytics. Google Analytics,...
10 views
May 24, 2022
DEI In Graphic Design
Written by Sydni Brown. It's time that we start designing with a better awareness of diversity, equity, & inclusion. Here are some key steps
200 views
May 13, 2022
When Brands Become People
Written By Remy Campbell. When brands become people, the power of branding
53 views
May 13, 2022
Why Does Branding Actually Matter? A look inside Marty Neumeier’s "The Brand Gap" Book
Written By Brooke Little Learn what branding is, why it works, and how it can change your business.
156 views
May 13, 2022
Influencers and Celebrities: Their Role in Marketing
By Elizabeth Cameron If you've ever been influenced by a TikTok or a celebrity endorsement to purchase a product, you would not be the first
652 views
May 4, 2022
The Life of a Summer Camp Photographer
Written by Caroline Putnam, The story of a passionate photographer
101 views
May 4, 2022
The Role of Media Analytics in the NBA
Written By Carter Horan. Learn how NBA teams are using analytics to change their approach of the game.
29 views
May 2, 2022
How Public Relations Has Been Misinterpreted
Written by Ally Sheridan. How Public Relations Has Been Misinterpreted
95 views
Apr 21, 2022
Stepping out of Your Comfort Zone: A Semester Abroad
Written By Kennedy Smith. Studying abroad, the real truth about stepping out of your comfort zone
111 views
Apr 21, 2022
How To Ensure Intuitive and Effective UX Design
Written by Jessi Jennings. Understanding key principles of user experience design to make your product valuable for your intended audience
9 views
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