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The Redemption of Martha Stewart
Written by Dara Grocer, Account Executive
Martha Stewart is a notable figure despite scandal in 2001. How did she repair her reputation?
Oct 27, 2021
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Introducing TikTok Newest Trend: Beauty TikTok
Written by Lindsay Gelman, Account Executive
See how the beauty industry is taking over TikTok
Oct 25, 2021
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How Brands Can Utilize Tik Tok to Effectively Communicate to their Audiences
Written by Erin Foley, Account Executive
Learn how brands can effectively communicate with their audience to be the next big #trend.
Oct 25, 2021
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‘Share A Coke’ and ‘Do Us a Flavor:’ Creating a Personalized Campaign
Written by Lindsay Bennett, Media Analytics Executive
Three strategies to creating a unique user experience!
Oct 23, 2021
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How to Find a Healthy Work/Life Balance as a Social Media Intern
Written by Bella Adinolfi, Account Executive
Feel like your social media job is taking over? Find a work/life balance in communications!
Oct 23, 2021
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Finding Inspiration Even During a Creative Block
By Sarah Rusthoven, Creative Content Producer
Taking a moment to stop and look around may fuel your inspiration for your next work.
May 14, 2021
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The Top 3 Pandemic Commercials
By Daniel Crocker, Account Executive. See how brands like Bud Light, Nike, and Amazon captivated consumers with their creative pandemic ads.
May 13, 2021
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Reviewing Emily in Paris from a Public Relations & Communications Perspective
By Micaela Ryan, Creative Content Producer. Emily in Paris covers realistic and unrealistic stereotypes for people in the PR industry.
May 9, 2021
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How Art Can Be the Escape We Need From Our Screens
By Grayson Meadors, Creative Content Producer. Has Zoom taken over your life in the past year? It is probably time for a break.
May 6, 2021
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Super Bowl Campaigns in the COVID-19 Era: How Did the Influence Shift?
By Lauren Gibbons-Neff. From the pandemic to social injustices, organizations had to choose the best messaging during the 2021 Super Bowl.
May 3, 2021
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Graphic Design for Filmmaking
Written by Jacqueline Dieker, Social Media Executive
People think of graphic design in films, like posters and ads, but it goes much deeper.
May 2, 2021
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Progressive Zooms in on the Reality of Working from Home
By Kaitlyn Merritt, Account Executive. Progressive's "Work From Home" campaign addresses the challenges introduced by the COVID-19 pandemic
Apr 29, 2021
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Have a Passion? Blog About It
Written by Nicole Toler, Account Executive
Learn about becoming a blogger, including helpful tips that can help you hit the ground running!
Apr 25, 2021
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How Dunkin’s 16-year-old Spokesperson Led to Most Successful Product Launch in Company History
By Gabriella Mansour, Account Executive. Amidst the pandemic, Dunkin' put its faith in the hands of 16-year-old TikTok star Charli D'Amelio.
Apr 24, 2021
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Does Your Major Really Matter? What to Consider When Choosing a Major
By Heidi Scheck, Analytics Executive. Does your major declare your future? Here's what does and doesn't matter to potential employers.
Apr 22, 2021
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Recycling Video Content: How to Create More for Social Media
Written by Jazmin Bender, Creative Content Producer
Make filming and editing videos worth your time by repurposing content for platforms!
Apr 20, 2021
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Why Dove’s Real Beauty Campaign Was So Successful
By Emily Rogers, Media Analytics Executive
How Dove challenged the personal care industry by inspiring and inviting women to love themselves
Apr 19, 2021
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By Interns for Interns: 5 Tips to Be Successful in Your First Internship
By Elizabeth Driggers, Account Executive. Check out these tips interns found to be most helpful in their first internship experiences.
Apr 17, 2021
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Golin’s Pure Leaf Campaign Teaches How it’s Refreshing to Say No
By Isabel Manella, Account Executive. Have you ever imagined what would have happened if your beloved childhood fairy tale heroines said no?
Apr 14, 2021
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The Top Three Companies that Excelled at Stay-At-Home Campaigns
By Becca Chase, Account Executive. The pandemic reshaped every aspect of American business, and advertising was no exception.
Apr 11, 2021
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